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Channel: Customer Focused Web Services - by Dean Cobussen
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Brilliant People tweak their Websites!

Rosie Brilliant is a lady who cares about her customers. When you walk into her Cafe in Paddington on the skirts of Brisbane City, you are walking into her lounge. No wonder then that her Cafe is...

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Reduce Web Complexity - Improve the experience

Recently we have been doing alot of website maintenance for companies where things may not have not been working as well as they liked and/or it never was and now they want to improve it.The immediate...

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Dedicated resource makes a successful website!

Before you build a website, one might agree that you would at least:1. decide what you want it to do for your company2. be clear on who your audience is 3. find out what it is they most want from you...

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Web Design is not Graphic Design

Good web design is not about the way a site looks. The look and feel of a website plays a part but often this is already set in motion by the company's decisions offline.Most companies we deal with...

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Great Websites use Simple Words

I often visit websites and find different words than i might expect to see in menu's to describe simple tasks or action points.There are a lot of examples but lets look at a common one.Words like...

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Social Media - is it for your Company?

I am constantly coming across business managers who talk about wanting to "tap into Social Media tools" like Facebook or Twitter. As a successful business owner and manager of a team, i find this...

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Web is about Small Things

I am amazed how many companies manage to produce complex online solutions that wiz across the screen, open up, blink, sync and flash things in front of viewers, yet they fail to do the basics well....

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What is a Digital Strategy?

There is alot of talk amongst our customers right now about their digital strategy. When i hear the term "Digital Strategy" i think.. "Why are they worrying about their network? Is there a problem...

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Contact Forms are great for Business!

A number of times in the last few months I filled out a website contact form for different reputable companies. Not one responded or sent an auto response. This means I have no idea if they got them or...

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Why Customers rule Online

The old cliche comment, "The customer is always right" has changed in our world today. Suppliers of products and services are not bending over backwards to do whatever customers want. It has a lot to...

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Don't 'Jump the Gun' with Technology!

Microsoft recently released an Office App for iPhone - this is huge because 'Mobile Devices' will steadily continue to take over from 'Desk Top' computers as time moves on. A good move and well timed...

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Don't roadblock your customers online!

Fedex are a huge company with some 280,000 employees and a revenue of some 40 billion per year. I do not much like their website.. it is not pretty. It's left aligned and has some 'changing world'...

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Give it away, give it away, give it away now!

Network Solutions used to be our email supplier. We used them for Domains too. After a few years I began to need a little help here and there to manage a number domains for customers and email accounts...

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"Domain Names" affect your Google results!

The criteria that Google uses is not exactly known and it is a bit of a science to understand what it looks for in websites. Google constantly changes as the web evolves. Its whole existence is based...

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5 Rules to a Successful Website

1. Make it convenientConvenience rules our world. It's the one thing that is more important than "cost". If its easier than something similar, they will use it. So, use a simple domain your audience...

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Mobile Web Apps make life easier!

Web is about convenience. People these days are overloaded with things to do in their day. They don't want to think or have to work things out, they want the people that provide the service to guide...

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Back-link, don't schmuck-link!

Lately i am asked alot by customers how they can improve their search results in Google. Many have done their own research and found ways to try to improve this but, like most people in today's world,...

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Social Media for B2B - is it worth the investment?

Many companies are being targeted to spend hard earned dollars on Social Media campaigns. The promise of more traffic, extra sales and in turn better profits is not as simple nor as easy as it all...

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Looks Are Not Everything...

Our world today is concerned with all things beautiful. Implants, facelifts and tummy tucks have never been more in vogue. We are obsessed with the body beautiful, yet the world has never been fatter!...

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Gain Trust and Traffic with Honest Content

Brutal honesty within your web content builds trust with customers. Making sure that every step of your online offering is honest and clear is crucial. Customers know when you have not tried hard...

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Why isn't your website working for you?

I regularly have customers tell me that their website is either not doing what they want it to or it's not bringing in enough new business leads. It's a very difficult topic to discuss with them...

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A "Mobile Storm" is coming...

I used to scoff at stats about the increase in mobile and its uses, but that was probably because I often saw these in presentations in which they made no real point about anything and simply presented...

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Is Technology a Monster we can tame?

I started this blog entry this morning shortly after i received yet another request on Linked-In from someone i couldn't possibly know. I had just been watching interviews with some of my favourite...

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Google Adwords - are you wasting your money?

In the last year or two i have seen a lot of support and positive chatter around the use of PPC advertising (Pay Per Click) - the highest profile of which is Google Adwords. Of course this chatter and...

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Do you need to be mobile friendly for Google?

For a small portion of website owners around the world, this is VERY important. But for the vast majority of us, it could be viewed as another Y2K and not something to get all hot under the collar...

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